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Cathy McGowan and Cilla Black help Biba to move
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Cathy McGowan and Cilla Black help Biba to move
Ready, Steady Go presenter and style leader Cathy McGowan, together with singer Cilla Black help the cult fashion store Biba to move premises from Abingdon Road to Church Street in Kensington in 1966. The move was orchestrated as a publicity stunt with around sixty models and well-known personalities being involved. Date: 1966
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Media ID 14241789
© Illustrated London News Ltd/Mary Evans
1966 Barbara Biba Dummy Helping Hulanicki Kensington Mcgowan Move Presenter Ready Removal Shopping Singer Steady Store Swinging Cathy
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EDITORS COMMENTS
In this vibrant and lively photograph from 1966, two iconic figures of the Swinging Sixties, Cathy McGowan and Cilla Black, are seen helping the popular fashion store Biba to move premises from Abingdon Road to Church Street in the fashionable district of Kensington, London. The move was orchestrated as a publicity stunt to generate excitement and buzz around the shift of the store's location. Cathy McGowan, a beloved presenter of the BBC's Ready, Steady, Go! and a leading style icon of the era, is seen in the photograph wearing a bold, graphic print dress and a confident expression as she assists in the removal of a mannequin from the store. By her side, Cilla Black, the renowned singer and actress, dons a stylish, polka-dot shift dress and a determined look as she helps to carry a box marked "Fragile." Surrounded by around sixty models and well-known personalities, the scene is a testament to the spirit of collaboration and creativity that defined the Swinging Sixties. Barbara Hulanicki, the founder of Biba, was known for her innovative and daring approach to fashion, and the move to the new location marked a significant moment in the history of the store. The photograph captures a moment in time when fashion, music, and popular culture intersected in London, creating a unique and vibrant energy that continues to influence and inspire us today. The image is a reminder of the importance of creativity, collaboration, and the power of a well-executed publicity stunt in building a brand and generating buzz.
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