Garments for Women Who Work, WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
Garments for Women Who Work, WW1
First World War advertisement for clothing from Mrs Oliver Ltd of 39 Old Bond Street, featuring some suggested, garments for women who work. Illustrated is the Olva " Gardcom", a combined skirt and knickers made in workmans jeans or other serviceable washing materials. Date: 1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14225807
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Apron Gardeners Gardening Oliver Practical Role Roles
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, women's roles began to evolve as they stepped into new territories, contributing to the war effort in various ways. This photograph print from 1915, published by Mary Evans Prints Online, showcases a selection of practical garments designed by Mrs Oliver Ltd for women who worked. The central focus of the advertisement is the Olva "Gardcom," a groundbreaking combination of a skirt and knickers, made from workman's jeans or other serviceable washing materials. The Olva Gardcom was a versatile and functional design, catering to the needs of women who spent their days tending to gardens, farms, or factories. Its sturdy fabric and clever design ensured both durability and comfort, making it an essential addition to any working woman's wardrobe. The advertisement also features other practical garments, such as an apron with multiple pockets and a tunicker, a one-piece garment combining the functionality of a tunic and the coverage of knickers. These garments were designed to empower women in their new roles, providing them with the necessary tools to tackle their tasks with confidence and ease. The photograph print offers a fascinating glimpse into the past, showcasing how fashion adapted to the changing times and the evolving roles of women during the First World War. The Olva Gardcom and other similar garments symbolize the spirit of innovation and resilience that characterized this era, as women embraced their newfound roles and made significant contributions to the war effort.
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