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WW2 poster, Back Them Up
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WW2 poster, Back Them Up
WW2 poster, Back Them Up! Showing a British tank attack in the Western Desert. Date: 1940s
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Media ID 14145627
© Mary Evans Picture Library/Onslow Auctions Limited
Attack Campaign Desert Hitting Patriotic Patriotism Propaganda Sand Sandy Support Tank Tanks
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EDITORS COMMENTS
Back Them Up: A Call to Action in the Western Desert of North Africa during World War II This evocative WW2 poster, titled "Back Them Up," transports us back to the pivotal moments of the North African Campaign in the 1940s. The image captures the intensity and urgency of the British military effort against the Axis powers, as a line of British tanks advances through the arid, sandy terrain of the Western Desert. With the sun setting in the background, the scene is bathed in a warm, orange glow, while plumes of smoke rise from the battlefield, indicating the fierce engagement between the opposing forces. The call to action in this poster is clear: "Back Them Up!" The message is a patriotic appeal to the British people to support their military personnel in the field. The use of the imperative verb "back" emphasizes the need for immediate action and solidarity. The poster's design is simple yet powerful, with bold, black text and a striking image that conveys the urgency of the situation. The North African Campaign, which lasted from 1940 to 1943, was a critical turning point in the war, as it marked the first major defeat for the Axis powers and the beginning of their retreat from Africa. The campaign saw some of the most intense and brutal battles of the war, with both sides suffering heavy losses. The "Back Them Up" poster serves as a poignant reminder of the sacrifices made by the British military during this pivotal period in world history. As we gaze at this powerful image, we are transported back in time, to a moment of intense conflict and determination. The "Back Them Up" poster is a testament to the enduring power of propaganda and the human spirit in the face of adversity.
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