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Lady Aitken (wife of Sir Max Aitken) has opened a boutique at 69 pimlico Road called Sea
Wall Art and Photo Gifts from Memory Lane
Lady Aitken (wife of Sir Max Aitken) has opened a boutique at 69 pimlico Road called Sea
Lady Aitken (wife of Sir Max Aitken) has opened a boutique at 69 pimlico Road called Sea and Ski specialising in clothes for these sports
April 1966
Zola
mirrorpix
Hertfordshire
United Kingdom
GL*3861123
Media ID 21479589
© Mirrorpix
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EDITORS COMMENTS
In this photograph from April 1966, we see the elegant Lady Aitken standing proudly in front of her newly opened boutique at 69 Pimlico Road. With her refined poise and sophisticated style, she exudes an air of confidence as she introduces us to "Sea and Ski" a haven for sports enthusiasts seeking fashionable attire. Lady Aitken, wife of Sir Max Aitken, has ventured into the world of fashion with this specialized boutique that caters specifically to those passionate about sea and ski sports. The carefully curated collection on display promises to meet the needs of both avid athletes and fashion-conscious individuals alike. As we gaze upon the print captured by Zola, we are transported back to the vibrant atmosphere of 1960s London. The advert-like quality adds a touch of nostalgia while emphasizing Lady Aitken's entrepreneurial spirit. Her boutique becomes more than just a shop; it represents a destination where customers can find stylish sportswear that seamlessly blends functionality with elegance. This image serves as a reminder that fashion is not limited solely to runways or glamorous events but extends its reach even into niche markets like sports apparel. It showcases how Lady Aitken's vision brought together two seemingly contrasting worlds - sea and ski - under one roof, creating an exciting shopping experience for all who enter Sea and Ski Boutique at 69 Pimlico Road.
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