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dar1965 bw pbk 006
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dar1965 bw pbk 006
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19958836
© Studiocanal Films Ltd
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> DARLING (1965)
VISUAL DESCRIPTION
This is a vintage promotional advertisement for newspaper serializations related to the film "Darling. " The ad promotes two types of serialization: strip cartoon serialization and written serialization. It emphasizes that these serializations are an effective way to increase box-office takings through extra advertising, publicity, and exploitation campaigns. The top section of the ad showcases examples of the strip cartoon serialization in five sections, which newspapers could use free of charge. These strips appear as comic-style adaptations with various scenes presumably from the movie. Below this, details about the written serialization explain that it consists of 6, 500-word installments based on the film story. This serialized narrative was intended to captivate newspaper readers' attention and enhance publicity for the film. On both sides of the text are decorative motifs featuring hearts with arrows through them and images associated with romance or drama, reflecting themes likely present in "Darling. " The bottom portion stresses how partnering with local newspapers can significantly boost ticket sales by reaching potential audiences through established print media channels. There's also a mention about contacting Warner Bros. , indicating they were involved in distributing or promoting this content for local newspapers. Overall, this image captures a marketing strategy from an era when print media played a crucial role in promoting films and engaging audiences before they arrived at theaters.
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