Selfridges Hat Advert, 1927
Wall Art and Photo Gifts from Mary Evans Picture Library
Selfridges Hat Advert, 1927
Advert for Selfridges hats (1927) - model millinery salon Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237240
© Mary Evans / Jazz Age Club Collection
Couture Millinery Salon Selfridge 1927
EDITORS COMMENTS
Step into the enchanting world of Selfridges Hat Advert from 1927, a captivating glimpse into the fashionable past. This stunning image, featuring an elegant model adorned with an array of exquisite hats, was published in a popular women's magazine in June of that year. The model, with her youthful charm and expressive eyes, exudes the vibrant spirit of the Roaring Twenties. Selfridges, the renowned London department store, was renowned for its innovative and trend-setting millinery salon. This advertisement showcases the store's impressive collection of hats, which were the epitome of 1920s fashion. From the daring cloche hats with their close-fitting silhouettes to the more traditional straw boaters, each design reflects the unique blend of classic and contemporary styles that defined the era. The influence of jazz culture is evident in the playful and carefree attitude conveyed by the model. The age of flapper dresses, Charleston dances, and speakeasies had arrived, and hats became an essential accessory for expressing individuality and creativity. This photograph is a testament to the rich history of Selfridges and the enduring allure of 1920s fashion. It invites us to imagine the excitement and glamour of that bygone era, where hats were more than just head coverings – they were symbols of self-expression and the spirit of the times.
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